BRAND Diagnosis.

The profile on LK has 620 followers, which seems low for what the "alliance" aims for. The branding structuring work is necessary, already considering the good deeds like the Host Country Program, it will enhance all initiatives and organize communication in a guideline according to its identity and purpose.

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Proposed Actions.Proposed Actions.

a. Brand Diagnosis and Conclusions,

b. Communication Strategy,

c. Brand Redesign and Visual Identity of Events,

d. Repositioning Campaign for the Market, Promotions, and Adherence.

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Expected Results.

• Increase in the number of followers,

• Greater participation of companies in the sector,

• Improved perception of the value of the Americas Alliance.