OUR WORK
ÁGUA DA MONTANHA
Água Da Montanha has seen its equity plummet over the years due to the lack of positioning and brand value proposition. Bringing this brand to the right position in an ultra-competitive market was a major challenge - the result? Entering new channels and increasing margins without losing loyal customers.
Brand Repositiong and POS strategy.
INTER
OCEANICA
Interoceanica needed to communicate to the market that it would become a multimodal freight forwarder. For this, BRANDEX created a global repositioning strategy, redefining the brand's strategic parameters, culminating in a powerful campaign.
Brand Repositiong, Sponsorship strategy and Advertising Campaign.
FIRE BRIGADE // RIO DE JANEIRO
Bringing a brand of great positive recall and more than 200 years of existence to 2022 was a deep and multidisciplinary work. After more than 10 hours of in-depth interviews, it was possible to draw up a clear brand diagnosis and the result is already appearing on vehicles throughout the state of Rio de Janeiro.
Brand diagnosis and Graphic Design.
ZOETIS //
PZIFER
Heartworms can be fatal to dogs of any breed. With that in mind, Zoetis developed Pro-Heart, an unprecedented solution on the market. BRANDEX was hired to convey the urgency and communicate the benefits of this new product.
Integrated Advertising Campaign.
MEEBO
Launching an application from its creative conception, navigation, ux design to its personal trainer recruitment campaign was the work of the BRANDEX team. We were responsible for third party management and final delivery of the project.
Creative Concept, UX Design and Recruitment Campaign.
NOI GASTRONOMY
The Noi restaurant chain would come up with an innovation: pasta made with malt from the beer itself. For that we should bring an equally delicious film. It was a mouth-watering success.
Creative Concept and Brand Film.
FOCUSCARGO
Focuscargo's 10th anniversary was marked by a big party for the brand's employees and partners. For this event, we prepared a very special film to surprise the board. With a sensitive look inward, this film stayed in everyone's memory.
Brand Film and Endomarketing Campaign.
GLOBAL YEAST
Imagine predicting the future of ethanol production on an industrial scale? Bio Cal is a gamer changer in its segment since, based on analyzes and scenarios, it is possible to make decisions based on accurate and scalable data.
Brand Launch Campaign.
VICTORY HOTELS
Merging two hotel chains was a huge challenge. Through an accurate brand diagnosis, with more than 40 hours of qualified interviews, analyses, conclusions and a tailored implementation plan, we managed to unite more than 500 employees in a single purpose to work together for the same ideal.
Brand Diagnosis, Marketing Strategy, Communication Plan and Brand Launch.
MOVV
When entering a saturated market, polarized by two companies, it would be a huge challenge if Movv had not developed a unique positioning strategy. Thus, public acceptance of a new option in real state was immediate and so were the results.
Marketing Strategy, Communication Plan and Brand Launch.
ESPM
Diagnosing the brand and communication strategy of an advertising school that is a national reference is a great challenge. After more than 10 hours of in-depth interviews and a detailed communication plan, ESPM reached a record number of enrollments in its courses.
Brand Diagnosis, Marketing Strategy, Communication Plan, APP and Ad Campaign.